Shopper behaviour and purchase decisions are largely “System 1” - unconscious and fast.

Our Shopper Research services combine behavioural research expertise with eye tracking technology to observe and measure the nonconscious drivers of shopping behaviour.

Capturing eye-movement data as shoppers navigate through or browse the aisles of a store, provides genuine insights and gives marketers a dynamic understanding of what really attracts consumers.

Live shopper studies utilise our unobtrusive eye tracking glasses. Customers conduct their shopping in-store, without the presence of a facilitator, which enables natural behaviour within authentic environments and yields unparalleled insights.

Gateway provide bespoke in-store shopper research projects as well as syndicated Grocery research through our Shopper Compass program.

Gateway can also help with shopper research to test and optimise new concepts including:

• Planogram and assortment concepts

• Signage and Point Of Sale (POS) marketing

• Retail Design and Store of the Future

• Menu boards and QSR environments

Tests are conducted in-situation either in-lab, online or in the actual store environment.