Eye tracking research uncovers what users look at first, whether calls to action get noticed and what content users actually read. Eye tracking reveals what elements are confusing or distracting so that you can make informed and objective decisions about new designs and content.

Whether it’s a website, application or interface, eye tracking enables you to design better products and services that are liked by your customers.

Eye tracking can be used to test designs across any device or platform including: Desktop / Laptop, Mobile Phone, Tablet, Kiosks, Wearables and Interactive TV.

Eye tracking goes beyond traditional user testing methods by capturing subconscious behaviours. As a UX research tool, eye tracking is the most effective way for you to ensure your designs work and engage customers.