Gateway’s eye tracking research helps optimise your marketing messages. By measuring precisely what your customers see, we can help you understand the performance of your advertising, allowing you to produce designs with the most impact:

• Whether your ad captures attention and engages viewers

• Compare the performance of different ad concepts

• What elements are seen or ignored

• Viewer engagement, brand recall and purchase intent

Traditional measurement techniques, such as click through rates, only tell part of the story. For example, someone may not click on an advert, but that doesn’t mean they didn’t look at it, or that it wasn’t effective.

Our eye tracking research provides objective insights into the effectiveness of different ad formats, context, locations and creative approaches.