Gateway’s Virtual Shopper research uses advanced computer graphics and three-dimension modelling to replicate the customer experience of an actual retail store. Eye tracking and biometric responses are integrated with the virtual reality solution to provide objective data on standout and conversion.
To simulate authentic shopping, it’s critical to maximise the detail and realism of the store environment. Our Virtual categories are produced by experienced, global retail designers to create the most lifelike VR environments. Our Virtual Shopper technology allows FMCG companies and retailers to get shopper feedback on:
Gateway’s Virtual Shopper research is well suited to situations where:
Watch the above video to review the quality of our work.
For more information about Virtual Shopper, contact us today.