Drive sales and grow market share with deeper insights into purchase behaviour.  Our unique eye tracking technology and research capability help capture and analyse the in-store shopping experience.

Pack and shelf testing

See what customers see and miss as they consider new packaging and shelf layouts at the point of sale.

In a cluttered retail environment, packaging and shelf layouts play a major role in the purchase decision. Our eye tracking technology allows you to see the customer’s response to different packaging concepts through their eyes.

Eye tracking is used in Pack and Shelf to provide insights into:

  • different packaging concepts in different surroundings
  • which packaging features attract attention and which are ignored
  • how much brands are recognised
  • which packaging features influence the buying decision.

Gateway Research can conduct Pack and Shelf Testing in actual stores, in mocked-up aisles and shelves or in virtual environments including online, screen-based and immersive 3D.

For more information about Pack and Shelf Testing, contact us today.

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Planogram testing

Test planogram layouts easily to see what impact new products or line extensions have on a product category.

Changes to a planogram can result in shopper confusion or cannibalisation of current products. Gateway’s Planogram Testing research provides the insights to help find the best approach to planogram changes and test the consumer response to multiple layouts.

Our unique Planogram Testing methodology is able to test:

  • New planogram layouts – observe changes to shopper behaviour due to new layouts.
  • Product findability – see if new products or line extensions are hard to find within a changed layout
  • Visibility impact – review the visibility of current products
  • Consumer confusion – identify any consumer confusion due to layout changes.

For more information about Planogram testing, contact us today.

Virtual Shopper

Test consumer response to product changes and marketing using a virtual store.

Gateway’s Virtual Shopper research uses advanced computer graphics and three-dimension modelling to replicate the customer experience of an actual retail store. Eye tracking and biometric responses are integrated with the virtual reality solution to provide objective data on standout and conversion.

To simulate authentic shopping, it’s critical to maximise the detail and realism of the store environment. Our Virtual categories are produced by experienced, global retail designers to create the most lifelike VR environments. Our Virtual Shopper technology allows FMCG companies and retailers to get shopper feedback on:

  • New packaging and POS display concepts
  • Alternative planogram formats
  • Supermarket positioning and adjacencies
  • Marketing campaign effectiveness

Gateway’s Virtual Shopper research is well suited to situations where:

  • Early or exploratory design where multiple concepts can be tested quickly and cost-effectively.
  • Physical proto-types are not available
  • Conducting research in-store is not practical

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For more information about Virtual Shopper, contact us today.

Contact us today

Live Shopper

Capture eye-movement and see how shoppers navigate through or browse through the aisles of a store.

Live Shopper research uses our state of the art mobile eye tracker system. Customers conduct their shopping in-store, without the presence of a facilitator, which enables you to track natural behaviour within a live shopping environment.

Our mobile eye tracking technology provides unparalleled insights into:

  • the shopper’s journey and how shoppers navigate their path to purchase
  • the effectiveness of signage and navigation aids
  • their decision making process
  • psycho physiological levels of engagement and interest
  • point-of purchase and point of sale behaviour.

The data generated from live shopper studies is used to shape strategies in product design and packaging, product placement and POS. It helps marketers maximise their brand’s visual equity and its influence on the purchase decision.

For more information about Live Shopper, contact us today.