Technology

Gateway uses sophisticated eye tracking technology and proprietary analytics software to provide actionable insights .

Eye tracking systems contain a camera and direct a light source into the eye that tracks the rotation of the eye and the direction of gaze. With this information, Gateway cross reference the eye movement with the marketing stimuli used to determine the customer response. When repeated with a representative sample group, Gateway can test specific applications including:

  • planogram layouts
  • new packaging design
  • advertising effectiveness
  • website usability
  • in-vehicle research.

This data is then turned into gaze maps that helps marketers predict the customer effect of marketing stimuli and improve decision making.