Gateway Research are constantly developing new research techniques, applications for eye tracking and biometrics to broaden its use across product categories and help answer a range of customer experience & business challenges.
One area Gateway is leading the market research industry is in virtual shopper research. We are working with leading consumer brands to develop technology that replicates real life shopping in a virtual environment. We have custom virtual solutions with realistic stimuli integrated with eye tracking
Using 3D technology, Gateway are able to replicate the shopping experience allowing us to test different scenarios virtually without the need to run tests in store. This allows Gateway to increase the frequency of testing and simulate an actual environment with great accuracy.
As industry leaders Gateway Research are committed to driving brand success for clients. We are committed to providing deep, data-driven insights into consumer behaviour and leading the innovation and use of biometric market research.