Well Planned Screen Advertising Strategy Is Key To Unlocking Consumer Connections as Videology and Gateway Research Uncover The True Impact of Video Advertising
Sydney, June 8, 2016 – Videology – a leading software provider for converged TV and video advertising – today announced the findings of an independently commissioned study conducted by Gateway Research, world leaders in eye-tracking and biometric market research, entitled, “Understanding The True Impact of Video Advertising.”
The study was designed to uncover key attention metrics and the true emotional impact of video advertising, beyond standard usage statistics and viewability scores. In an aim to provide clear guidance for marketers, the study findings offer actionable insight into optimising video ad creative, targeting, frequency and cross-screen campaign planning.
For this study, Gateway Research analysed 1,290 ad spots, across the three main screens – TV, desktop and mobile – to gauge viewer reaction. In an Australian market first, using a combination of eye-tracking, facial recognition and biometric technology, the study measured attention, emotion and recall amongst 60 participants.
The full report can now be downloaded http://videologygroup.com/videoimpact
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