Peter Brawn will be presenting key insights from Gateway Research’s Shopper Compass project at both the Sydney and Melbourne ADMA Data Day. Some of the areas to be discussed include:

 

  • Data generated by new mobile technology is allowing marketers to gain new perspectives on the shopper journey in a retail environment.
  • Increasingly flexible and unobtrusive technology is opening up new opportunities for large scale in-store behavioural research.
  • This session will explore data and findings generated by Australia‚Äôs largest in-store natural shopper eye tracking study. Helping marketers understand what is being seen and assessed on shelves and how that is impacting sales opportunities.

 

To book ticket or read more information on ADMA data click here.

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