Ensure your website and app delights your customers at every click.
Gateway’s Eyetracking research compliments traditional usability testing. Eyetracking uncovers what users look at first, whether calls to action get noticed and what content actually gets read.
Eyetracking also scrutinises page designs to identify any elements that are confusing to help clients make more informed design decisions prior to the website or app going live.
Gateways’ website and app testing helps you identify:
Research Formats and Outputs
Gateways’s web and app testing combines quantitative and qualitative data to paint a detailed picture of usability for your website or app.
Typically, a research study will start with a minimum of 8 participants. Each participant is fitted with eye tracking equipment and set a series of real-life tasks to accomplish with a website or app. The eye tracking equipment records the path or users’ eyes and what they fixate on.
The eye tracking data, when supplemented with traditional usability testing provides a clear picture of how users view a page – enabling more informed and unbiased decisions about designs and content.
Upon completion of the research, Gateway provide a complete report illustrated with session images – showing the path that individual users took when viewing a page and highlighting areas in which users paid the most attention.
For more information about Website and App Testing, contact us today.
Improve your Kiosk and ATM usability and adoption
Gateway’s Kiosk and ATM research shows how customers see and use your Kiosk or ATM interface.
A good Kiosk and ATM interface should not require human assistance or intervention. The combination of good design, simple functionality and linear navigation provide the best customer experience. But getting this combination right is a challenge.
Gateway’s Eyetracking research is the ideal tool to test your design, functionality and navigation – as you can see how your kiosk and ATM design is used through the customer’s eyes.
Gateway’s Kiosk and ATM research helps you:
When used for Kiosk and ATM usability research, Eyetracking allows you to identify usability errors before they become major design flaws.
For more information about Kiosk and ATM research, contact us today.Contact us
Understand how people actually use your products.
Human Factors Research or Ergonomics is a research technique that analyses the ‘fit’ between humans, products and the environment. It analyses how humans interact with new products to identify potential design problems or improvements that can be made.
Some examples of its use is in the design of safe furniture and manufacturing equipment that may require human operation. In this instance, Human Factors research would help identify potential design issues that could lead to repetitive strain injury or other musculoskeletal issues.
Traditionally, Human Factors research is used while testing design prototypes and Gateway specialise in
Gateways Eye tracking research has diverse and wide ranging practical safety and training applications for testing Human Factors. Common applications include human computer interaction, vehicle research, workplace safety and training and medical research.
Eye tracking research can be used on machines or equipment to identify where cognitive effort occurs by assessing point of gaze information and revealing potential contributors to stress and errors. Studies reveal capabilities and limitations that need to be accounted for in the design of safe environments and practices.
Depending on our customers’ requirements, we can provide a full research service delivering in-depth data encoding, reporting, analysis and recommendations or simply provide discrete elements of an integrated research brief such as the eye tracking footage.
For more information about Human Factors research, contact us today.
Draw more customers in with well designed, well tested shopfront design.
Your Shopfront is your customer gateway. Its design and layout has an impact on whether customers can find your shop, enter and ultimately by your products.
Gateways eyetracking research tells you what shopfront features are grabbing your customers attention, and which are turning them away. With eyetracking you can track their visual pathway to determine the best signage location
To find out more about Shopfront research, contact us today.