Peter is an industry-leader in eye tracking and biometric market research. His original and often ground-breaking approach to consumer behavior research has earned him a first-class reputation among peers and clients.
He has a PhD in Cognitive Psychology, and is a former fellow of Harvard Medical School. In 1998, he set up an eye-tracking lab at Harvard Medical School’s Visual Attention Laboratory, before moving to Australia to pioneer commercial eye tracking and website testing/usability in Australia.
For more than fifteen years, Peter has pioneered eye tracking and multi-sensory research projects for a who’s who of corporations and consumer brands: Nestle, Fairfax Media, Westfield, Energy Australia, Goodman Fielder, Optus, Westpac, NAB and Ninemsn to name a few. Commercial projects include shopper research, in-store navigation, optimising digital marketing and user experience, as well as the MOVE outdoor measurement system.