Following a comprehensive selection process, Nestlé commissioned Gateway Research to undertake the quantitative research for Shopper Compass – the largest single in-store eye tracking study conducted world-wide. Our partnership with Gateway exceeded our expectations, using cutting-edge technology to record the entire shopper journey. By applying ground breaking analysis and data visualisation the project was able to identify positive and negative components of the shopper experience and conversion for both categories and individual brands. I believe the Shopper Compass findings are a game changer for the FMCG industry.
Steve Norcross, Shopper Insights Manager, Nestlé
Peter Brawn and Gateway Research provided invaluable help and business insights to Fairfax Media when the business was changing both newspaper size and ad formats. We continue to engage with Gateway Research when we want to test and review designs and creative both for our business and our clients.
Natalie Stanbury, National Trade Marketing Research Manager, Fairfax Media
Gateway’s Shopper Compass has been fantastic in helping us fill some of our Insights gaps around Shopper path, navigation and visual equity for our Brands and activations in a very cost effective manner. In my eyes Shopper Compass has to be one of the best value for money piece of shopper research out there.
Ludovic Vassy, Group Shopper Insights & Marketing Manager, Fonterra
Gateway Research has been a key research partner for the Outdoor Media Association (OMA) and Measurement of Outdoor Visibility and Exposure (MOVE) for many years. The work carried out by Gateway Research, led by Dr Peter Brawn, has been instrumental in helping both the OMA and MOVE understand the different Out-of-Home Environments and Formats. Gateway has delivered solutions that have enabled us to go beyond what ads are visible to provide understanding of what ads are seen.
Grant Guesdon, Research Manager, Outdoor Media Association